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Learn how to implement our new brand effectively and discover design elements that construct our identity.
The Logo
Before Adjustment
The transparency of the right half of the X was too light, and the spacing matched the written font but was not kerned for use in a logo as a wordmark.
After Adjustment
The transparent part of the X is set to 60%, the spacing between the kerning between each letter has been standardized, and the height of the logo was adjusted to square off.
Logo Color and Scale
The logo should be white on darker backgrounds and blue on lighter backgrounds.
Logo Construction
The right side of the X should be at 60% opacity as a default and can be adjusted higher or lower to meet the needs of the design.
There is a 34-degree rotation, positive and negative, used to create the X.
Logo Clearspace
Clearspace around the logo should equal the height and width of the X.
Logo Cobranding
Aligning partnership logos should follow Clearspace rules. The separation between logos should be created using the X in the NexPoint logo.
Secondary Brand Logos
Logo Guidance
Don’t stretch or manipulate the logo.
Don’t add a drop shadow to the logo.
The logo should only be white or the NexPoint Blue.
Don’t rotate the logo.
Don’t outline the logo, use solid color only and transparency applied to only the right half of the X.
Don’t add effects or treatments to the logo.
The Colors
Main Colors
Our primary brand colors are navy and blue. These colors are used to provide contrast, simplicity, and consistency throughout all brand communications.
Our accent color is an important tool for moments of support, emphasis, and to create contrast.
Navy Blue
#002a3d
NexPoint Blue
#1d4e7a
Icy Blue Accent
#ade0eb
Full Color Stack
Navy
HEX
#002a3d
RGB
0, 42, 61
CMKY
100, 31, 0, 76
PMS
303 C
Blue
HEX
#1d4e7a
RGB
29, 78, 122
CMYK
76, 36 , 0, 52
PMS
7693 C
Teal
HEX
#25a0c3
RGB
37, 160, 195
CMYK
81, 17, 0, 23
PMS
7459 C
Icy Blue
HEX
#ade0eb
RGB
173, 224, 235
CMYK
26, 5, 0, 8
PMS
635 C
Dark Grey
HEX
#464646
RGB
70, 70, 70
CMYK
0, 0, 0, 72
Grey
HEX
#cccccc
RGB
204, 204, 204
CMYK
0, 0, 0, 19
Grey
HEX
#eeeeee
RGB
238, 238, 238
CMYK
0, 0, 0, 6
White
HEX
#ffffff
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Color Tone Options
#000e14
#001c29
#002a3d
#003852
#004666
#174063
#1b4a74
#1d4e7a
#236095
#276aa5
#218bab
#249bbc
#25a0c3
#31b4d8
#43badb
#ade0eb
#bee7ef
#cdebf3
#def2f7
#eff9fb
#333333
#3d3d3d
#464646
#525252
#5c5c5c
#cccccc
#d6d6d6
#e0e0e0
#ebebeb
#eeeeee
Additional Colors for Illustrative Purposes
Use these colors in charts and graphs to provide differentiation and contrast. Only use red in charts and graphs to indicate information that is below zero or negative.
#85cc28
#90d733
#99da44
#a2dd55
#abe166
#008265
#00a380
#00b890
#00cca0
#00e0b0
#176178
#1a6f89
#1d7d9a
#218bab
#2499bc
#fc7d22
#fc8936
#fc9147
#fda05e
#fdac72
#f9c124
#fac638
#fac945
#fbd260
#fbd774
#644f69
#6f5874
#7a6080
#85698c
#8f7396
#631726
#741b2d
#841f33
#95233a
#a52740
#934548
#a64e51
#b1595b
#b76668
#be7476
#be232b
#cf262e
#d22630
#dc4149
#df535a
#c5afa0
#d0bfb3
#d8cac0
#e0d5cc
#e8e0d9
Secondary Brand Colors
These secondary colors are only used when marketing or advertising the corresponding brand.
#002a3d
#1d4e7a
#25a0c3
#99da44
#00205c
#464646
#000000
#d22630
#464646
#000000
#d22630
#464646
#000000
#004990
#008265
Logo Guidance
Institutional Expertise.
Innovative Solutions.
Don’t use unapproved colors.
Institutional Expertise.
Innovative Solutions.
Don’t use secondary colors and tones as a full background.
Institutional Expertise.
Innovative Solutions.
Don’t use light colored text on light backgrounds.
Institutional Expertise.
Innovative Solutions.
Don’t use too many secondary colors.
Institutional Expertise.
Innovative Solutions.
Don’t layer two secondary colors.
Institutional Expertise.
Innovative Solutions.
Don’t use dark-colored text on dark backgrounds.
The Typography
Libre Franklin Light
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Libre Franklin Medium
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Libre Franklin Regular
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Libre Franklin Semibold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
CATEGORY, LIGHT
ALL CAPS, LIBRE FRANKLIN LIGHT
Headline,
Semibold
Use Libre Franklin Semibold
to Create a Strong Headline
Subtitle, Light
0.5 of Headline
0.5 of Headline
Use Libre Franklin Semibold
to Create a Strong Headline
to Create a Strong Headline
Body, Light Smaller without
Compromising Readability
Use Libre Franklin Light for body text to clearly explain a concept and give context to an idea. Use bold text or italics text to create emphasis when needed.
Typography Guidance
Red
Black
Dark Teal
Don’t use secondary colored typography.
DO NOT SHOUT
Don’t use all caps for headlines, subtitles, or body text. Only use it for Categories.
U n c l e a r
Don’t adjust the kerning or tracking. Loose tracking should only apply to the category text.
Semibold
Semibold
Semibold Semibold Semibold Semibold
Semibold Semibold Semibold Semibold
Semibold Semibold Semibold
Don’t use the same weight for all hierarchies.
This is the headline.
This is the subtitle.
This is the body copy that is the
same size as the headline
and sub-head.
same size as the headline
and sub-head.
Don’t make any level of the hierarchy the same size as another.
This is the headline.
This is the subtitle.
This is the body copy that is the
same size as the headline
and sub-head.
same size as the headline
and sub-head.
Don’t separate large portions of text. Consider alignment.