BRAND GUIDELINES
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Jump to the Colors
Jump to the Typography

Get started by downloading our template pack including fonts, logos, letterhead, PowerPoint templates, and more.

Learn how to implement our new brand effectively and discover design elements that construct our identity.

Logo Construction

The right side of the X should be at 60% opacity as a default and can be adjusted higher or lower to meet the needs of the design.

There is a 34-degree rotation, positive and negative, used to create the X.

Logo Clearspace

Clearspace around the logo should equal the height and width of the X.

Logo Cobranding

Aligning partnership logos should follow Clearspace rules. The separation between logos should be created using the X in the NexPoint logo.

Secondary Brand Logos

Logo Guidance

Don’t stretch or manipulate the logo.
Don’t add a drop shadow to the logo.
The logo should only be white or the NexPoint Blue.
Don’t rotate the logo.
Don’t outline the logo, use solid color only and transparency applied to only the right half of the X.
Don’t add effects or treatments to the logo.

The Colors

Main Colors

Our primary brand colors are navy and blue. These colors are used to provide contrast, simplicity, and consistency throughout all brand communications.

Our accent color is an important tool for moments of support, emphasis, and to create contrast.

Navy Blue

#002a3d

NexPoint Blue

#1d4e7a

Accent Teal

#25a0c3

Full Color Stack

Navy

HEX
#002a3d

RGB
0, 42, 61

CMKY
100, 31, 0, 76

Blue

HEX
#1d4e7a

RGB
29, 78, 122

CMYK
76, 36 , 0, 52

Dark Teal

HEX
#1d7d9a

RGB
29, 125, 154

CMYK
81, 18, 0, 39

Teal

HEX
#25a0c3

RGB
37, 160, 195

CMYK
81, 17, 0, 23

Green

HEX
#99da44

RGB
153, 218, 68

CMYK
29, 0, 68, 14

Dark Grey

HEX
#464646

RGB
70, 70, 70

CMYK
0, 0, 0, 72

Medium Grey

HEX
#5c5c5c

RGB
92, 92, 92

CMYK
0, 0, 0, 63

Grey

HEX
#cccccc

RGB
204, 204, 204

CMYK
0, 0, 0, 19

Grey

HEX
#eeeeee

RGB
238, 238, 238

CMYK
0, 0, 0, 6

White

HEX
#ffffff

RGB
255, 255, 255

CMYK
0, 0, 0, 0

Color Tone Options

#000e14

#001c29

#002a3d

#003852

#004666

#174063

#1b4a74

#1d4e7a

#236095

#276aa5

#176178

#1a6f89

#1d7d9a

#218bab

#2499bc

#218bab

#249bbc

#25a0c3

#31b4d8

#43badb

#85cc28

#90d733

#99da44

#a2dd55

#abe166

#ade0eb

#bee7ef

#cdebf3

#def2f7

#eff9fb

#333333

#3d3d3d

#464646

#525252

#5c5c5c

#cccccc

#d6d6d6

#e0e0e0

#ebebeb

#eeeeee

Additional Colors for Illustrative Purposes

Use these colors in charts and graphs to provide differentiation and contrast. Only use red in charts and graphs to indicate information that is below zero or negative.

#008265

#00a380

#00b890

#00cca0

#00e0b0

#fc7d22

#fc8936

#fc9147

#fda05e

#fdac72

#f9c124

#fac638

#fac945

#fbd260

#fbd774

#644f69

#6f5874

#7a6080

#85698c

#8f7396

#631726

#741b2d

#841f33

#95233a

#a52740

#934548

#a64e51

#b1595b

#b76668

#be7476

#be232b

#cf262e

#d22630

#dc4149

#df535a

#c5afa0

#d0bfb3

#d8cac0

#e0d5cc

#e8e0d9

Secondary Brand Colors

These secondary colors are only used when marketing or advertising the corresponding brand.

#002a3d

#1d4e7a

#25a0c3

#99da44

#00205c

#464646

#000000

#d22630

#464646

#000000

#d22630

#464646

#000000

#90d733

#008265

Logo Guidance

Institutional Expertise.
Innovative Solutions.

Don’t use unapproved colors.

Institutional Expertise.
Innovative Solutions.

Don’t use secondary colors and tones as a full background.

Institutional Expertise.
Innovative Solutions.

Don’t use light colored text on light backgrounds.

Institutional Expertise.
Innovative Solutions.

Don’t use too many secondary colors.

Institutional Expertise.
Innovative Solutions.

Don’t layer two secondary colors.

Institutional Expertise.
Innovative Solutions.

Don’t use dark-colored text on dark backgrounds.

The Typography

Libre Franklin Light

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Libre Franklin Medium

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Libre Franklin Regular
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Libre Franklin Semibold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

CATEGORY, LIGHT

ALL CAPS, LIBRE FRANKLIN LIGHT

Headline,
Semibold
Use Libre Franklin Semibold
to Create a Strong Headline
Subtitle, Light
0.5 of Headline
Use Libre Franklin Semibold
to Create a Strong Headline

Body, Light Smaller without
Compromising Readability

Use Libre Franklin Light for body text to clearly explain a concept and give context to an idea. Use bold text or italics text to create emphasis when needed.

Typography Guidance

Red
Black
Dark Teal
Don’t use secondary colored typography.
DO NOT SHOUT
Don’t use all caps for headlines, subtitles, or body text. Only use it for Categories.
U  n  c  l  e  a  r
Don’t adjust the kerning or tracking.
Semibold
Semibold
Semibold Semibold Semibold Semibold
Semibold Semibold Semibold Semibold
Semibold Semibold Semibold
Don’t use the same weight for all hierarchies.
This is the headline.

This is the subtitle.

This is the body copy that is the
same size as the headline
and sub-head.
Don’t make any level of the hierarchy the same size as another.
This is the headline.

This is the subtitle.

This is the body copy that is the
same size as the headline
and sub-head.
Don’t separate large portions of text. Consider alignment.